From Wikipedia:

Ensö is a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensö is one of the most common subjects of Japanese calligraphy even though it is a symbol and not a character. It symbolizes the Absolute, enlightenment, strength, elegance, the Universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art.

In Zen Buddhist painting, ensö symbolizes a moment when the mind is free to simply let the body/spirit create. The brushed ink of the circle is usually done on silk or rice paper in one movement (but the great Bankei used two strokes sometimes) and there is no possibility of modification: it shows the expressive movement of the spirit at that time. Zen Buddhists "believe that the character of the artist is fully exposed in how she or he draws an ensö. Only a person who is mentally and spiritually complete can draw a true ensö. Some artists will practice drawing an ensö daily, as a kind of spiritual exercise."

Some artists paint ensö with an opening in the circle, while others complete the circle. For the former, the opening may express various ideas, for example that the ensö is not separate, but is part of something greater, or that imperfection is an essential and inherent aspect of existence (see also the idea of broken symmetry). The principle of controlling the balance of composition through asymmetry and irregularity is an important aspect of the Japanese aesthetic: Fukinsei, the denial of perfection.

The ensö precisely characterizes how Digital Zen views the pursuit of design: it is an expression of the divine within us and the fundamental desire to make a mark with meaning. It represents the cyclical journey of thought, and the iterative nature of our process. Our particular rendering of the ensö morphs from a traditional brush stroke on the left side to a pixelated digital stroke on the right, suggesting that our process is informed by classical methods while taking advantage of modern tools and technology. As described above, we chose a broken ensö to acknowledge that the work we do is part of a greater effort, and to remind us to strive to find the "perfect imperfection."

The text treatment employs an elegant and clean font and color differentiation to remind us that clarity of communication is our paramount goal.

The colors within our identity mark are derived from nature, and were carefully chosen to complement each other. They simultaneously evoke a sense of tradition and modernity.

These are the sorts of things we think about when approaching a design problem.